Solve the “Where do I start?” problem without a sales call. Complete it solo, share with your team, or bring it to a Nudgent Clarity Kick‑Off and save discovery time.

1. Lightning Scorecard (5 mins)

Tick every statement that matches one key flow (signup, checkout, upgrade…)

# Statement ✅
1 Users abandon before finishing. ☐
2 They finish but don’t perform the key action (activate, buy, invite). ☐
3 Support keeps flagging the same confusing step. ☐
4 Recent UI fixes barely moved the metric. ☐
5 Heat‑maps show hover‑stops or rage‑clicks. ☐
6 “Too many steps” is a common complaint. ☐
7 Team debates whether the issue is UI, copy or value‑prop. ☐
8 Users still ask “What does it do?” after onboarding. ☐
9 Legal/ethics raised concerns about consent or persuasion. ☐

Count your ticks → go to Step 2.

2. Pattern Decoder (2 mins)

Ticks Dominant friction layer* What it means DIY focus for this week
1–3 L1 Usability & Clarity Users can’t see/execute the action. Heuristic sweep, error messages, focus order.
4–6 L2 Behavioural Friction Motivation, cognitive load or prompts fail. Add value cues, chunk steps, show progress.
7–8 L3 Positioning Gap Promise ↔ reality mismatch blocks momentum. Compare marketing vs. in‑product copy; interview 3 users.
9 L4 Ethics & Trust Consent dark‑spots or persuasion risk. Review defaults, language clarity, vulnerable users.

3. 10‑Minute Flow X‑Ray

  1. Sketch the flow (boxes for each screen/step).
  2. In every box jot: Action needed • Signal given • Possible failure (Clarity? Motivation? Ability? Trust?).
  3. Star ★ the two riskiest boxes (highest drop‑off or question‑marks).
  4. For each ★ write one cheap experiment you can ship in a week (copy tweak, shorter form, clearer CTA, progress bar…).

(Screenshot your X‑Ray; it becomes slide 1 of any future brief.)

4. Baseline KPI Table (3 mins)